The Membership Development Committee (MDC) is responsible for the WMMA’s membership recruitment and engagement. The committee met at the recent Fall regional meeting in Louisville, Kentucky. It was the first face-to-face meeting in two years and the committee members were excited to see each other. The committee discussed its planning for the coming year and has put several programs in place to enhance the value of membership to help retain current members and recruit new ones.
Discussion centered around:
Enhanced member communications through The Cutting Edge eNewsletter
Enhanced WMMA website
More member engagement initiatives such as the CEO Roundtable and Sales Training Program
A comprehensive survey of members to better understand their needs
A compensation survey that will be conducted to provide aggregate information for member companies
The committee also discussed ongoing recruitment efforts including those focused on lapsed members and prospective members. While there is strength in numbers, the committee is also focused on encouraging member companies to become active in the WMMA by attending the Wood Industry Conference (WIC), our Fall Regional Meetings, serving on a committee, or participating in other activities that are planned throughout the year.
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